6月20日,和振伟会长在重庆市南岸区区长王茂春的陪同下,到全国知名火锅品牌企业德庄火锅调研。德庄火锅以其独特的辣度评级系统著称,从12度“微辣”到75度“超极辣”覆盖了不同顾客口味的需求。
和振伟较详细的了解了德庄火锅的运营模式和品牌发展策略,并对企业推动中国火锅文化国际化做出的努力表示赞赏。德庄火锅董事长李德建表示,公司正在考虑在海外投资生产系列产品,进一步拓展国际市场。
和振伟会长指出,德庄火锅不仅是中国火锅文化的代表,更是在全球推广中国饮食文化特色的重要载体。希望德庄火锅继续保持创新精神,将中国火锅标准推广到全世界。中海协积极支持德庄火锅的国际化发展,帮助在海外市场取得更大成功。(业务一部供稿)
He Zhenwei Visits Dezhuang Hotpot in Nan'an District, Chongqing
On June 19, He Zhenwei, President of the China Overseas Development Association (CODA), visited Dezhuang Hotpot in Chongqing's Nan'an District. Dezhuang Hotpot is renowned for its unique spiciness rating system, ranging from mild, medium, and hot to extra hot, catering to various tastes.
During the visit, Dezhuang Hotpot's Chairman introduced the company's development and future plans. He Zhenwei praised Dezhuang Hotpot's brand building and market influence, highlighting its potential to promote Chinese culinary culture internationally.
He Zhenwei suggested that Dezhuang Hotpot could further expand its brand influence globally and noted that international expansion is a promising choice. The Chairman revealed plans to invest in overseas chili sauce production to meet international demand.
He Zhenwei emphasized that CODA will continue to act as a bridge to support Dezhuang Hotpot's international development. The Mayor of Nan'an District also expressed that the district will leverage the CODA platform and official support to help more enterprises go global, achieving mutual benefits.
This visit strengthened mutual trust and cooperation, laying a solid foundation for Dezhuang Hotpot's international expansion.(Contributed by Business Department I)